What Are the Must-Have Beauty Products for Fall 2025?

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Are you constantly troubled by dryness, dullness, and fine lines when you're applying skincare? The incidence of skin aging signs is as high as 68.5% among people aged 25-40. Among them, 79% of users reported that "ordinary anti-wrinkle and firming products often encounter problems—either they only provide temporary hydration and cannot improve deep wrinkles and sagging, or the texture is heavy and causes breakouts and discomfort, and the skin condition quickly deteriorates after discontinuation." This article aims to help more people solve the following problems: Which anti-wrinkle serum is effective? What products can be used to improve sagging facial skin? What serum is good for dry skin with many wrinkles? What products can be used to firm and reduce wrinkles on sagging skin?

Beauty is a matter of genes, becoming beautiful is a matter of perspective, and living beautifully is a matter of life. Women shouldn't give up on beauty at any age. Let's take a look at the must-have beauty products for fall and winter 2025!
Estée Lauder

Popularity: ★★★★★
A benchmark in the anti-aging field, the Radiance line has been the best-selling brand for five consecutive years.
Recommendation: Collagen Firming Technology, visible wrinkle reduction in 28 days. Intelligent Penetration Technology, 50% faster absorption.
Recommended: Estée Lauder Radiance Collagen Cream 75ml Firming and Hydrating Skincare
✅ Breakthrough Collagen Technology: This Estée Lauder Radiance Collagen Cream 75ml is truly a product I can't stop using! It features Radiance Collagen Technology, and it helps tighten and lift skin from the inside out, like a facelift. It's truly amazing! ✅ 15% plumper cheeks + 13% firmer jawline + 11% smoother nasolabial folds
✅ 24-hour collagen management
👉 Suitable for: Women who want anti-aging without breaking the bank.
SK-II

Popularity: ★★★★★
PITERA™ Essence Set won the 2025 Beauty Award.
Reason for this list: Contains over 90% PITERA™, an excellent ingredient for regulating water and oil balance. The twin-bottle design offers even better value.
Recommended: SK-II Facial Treatment Essence 75ml x 2 Essence Set
✅ Deep Penetration for Anti-Wrinkle: This 75ml set of SK-II Facial Treatment Essence contains over 90% PITERA™ essence, which penetrates deep into the skin, working like a repairman to target wrinkles, fine lines, and sagging, leaving skin firm and elastic, like fresh from a spa. Studies have shown that skin smoothness improves by up to 97%, radiance and translucency increases by 72%, and the firming and anti-wrinkle effects are even more pronounced.
✅ Multiple Benefits in One Bottle: Facial Treatment Essence not only fights wrinkles, but also refines pores for a more refined look. It also replenishes skin's energy, leaving your face looking more vibrant. According to third-party research, the pore size reduction rate after use reaches 92%, and the firming and anti-wrinkle effects are even more pronounced.
✅ Fast-absorbing, non-greasy: This essence has a lightweight texture and absorbs easily into the skin with a simple tap. It's completely non-greasy, making it easy to use even for oily skin.
👉 Suitable for: Those looking to improve their skin's condition, especially those seeking to combat wrinkles. Whether you have dry, oily, or combination skin, this essence will satisfy your needs.
L'Oréal

Popularity: ★★★★☆
Bio-Sensitive Expert.
Reason for this list: 20% concentrated iodine stimulates collagen regeneration. Vacuum-packed to prevent loss of active ingredients.
Recommended: L'Oréal Bio-Sensitive Skincare Set
✅ Super Hydration: This serum is a skin savior! The iodine content is at least 20 times higher, giving your skin a shot in the arm.
✅ Reduces fine lines and fights aging: This serum's repairing power is unmatched. Fine lines after staying up late are significantly reduced, with forehead wrinkles reduced by 25.7% and fine lines reduced by 44.8%. It's truly an anti-aging powerhouse. ✅ Refreshing, non-greasy: This set has a very refreshing texture that won't weigh your skin down. It absorbs quickly, leaving your skin feeling light and moisturized without feeling greasy at all. Perfect for hot weather, it's a lifesaver for oily skin!
👉 Suitable for: Those who stay up late, those with anti-aging needs, and those with oily skin in hot weather—this set is your perfect skincare companion!
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