2025 Fall/Winter Makeup Colors You Can’t Miss

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The 2025 autumn makeup trends will continue to focus on a natural, technological feel, emotional healing, and personalized expression, emphasizing the warmth, depth, and layered qualities of the season. The primary color palette will be warm earth tones and desaturated Morandi colors. Eye makeup will emphasize layering and dynamic blending, while foundation will strive for a nude finish and long-lasting finish. Have you caught on to the most popular color schemes of 2025? And remember to choose shades that flatter your complexion and enhance your overall look. In autumn and winter, it's best to opt for color schemes that make you look fairer and more elegant.

Cheek and lip makeup will emphasize the integration of highlighter and blush, as well as a balance of clarity and richness.

  1. Primary Color Tone: Warm Earth Tones x Desaturated Morandi, Blending Naturalness with Sophistication
Traditional earth tones (khaki, caramel, chestnut brown) will remain the mainstream for autumn, but 2025 will see a greater emphasis on "subtle warming"—adding subtle touches of orange, pink, or purple to soften the heavy feel of autumn and winter, creating a softer, "mature warmth."
For example: Low-saturation almond brown: Resembling the color of roasted chestnut shells, it's ideal for Asians with yellow skin, enhancing the complexion and creating a brighter complexion without requiring a makeup application.
  • Soft matte burgundy: Tones down the intensity of traditional burgundy and incorporates a grayish-pink hue for a retro, yet gentle look.
  • Chaka gray-brown: Resembling the light and shadow of a desert dusk, the interweaving of cool gray and warm brown creates a cool, sophisticated look.
In addition, "emotional healing" colors continue to gain popularity, such as low-saturation milky apricot and pale pink-purple (similar to lavender fields). When used in eye and cheek makeup, they can convey a soothing and healing atmosphere, echoing the need for "psychological comfort" in the post-pandemic era.
  1. Eye Makeup: Layered Looks and Dynamic Blending: A Clash of Technology and Technique
Autumn 2025 eye makeup will break away from the traditional "single-color, flat" look, emphasizing "three-dimensional layering" and "dynamic flow." The key keyword is "breathing eye makeup":
  • Shimmer Particle Blending: Incorporating fine shimmer particles (not overly large sequins) into eyeshadow creates a "tinted starlight" effect around the eyes when light refracts. This is particularly well-suited for a matte base with spot glitter.
  • Geometric Line Reconstruction: Using gel or liquid eyeliner, create irregular geometric lines (such as extending the triangle area or creating a "wing break" at the end of the eye) to break symmetry and create an edgy look.
  • Wild Lashes: False lashes emphasize individual tufts with distinct strands, or use a transparent stem with a short stem. Use mascara to create a "sunflower"-like, fluffy curl, avoiding the heavy, heavy look.
  • Blending with the skin texture of the eye area: Eyeshadow has a silky, emulsion-like texture, blending naturally with the skin after application, blurring the boundaries of makeup and creating a "naturally beautiful eye color" effect.
  1. Foundation: Nude Look + Long-Lasting Makeup, Healthy Skin at the Core
Autumn foundation continues the trend of being "light and close-fitting," but emphasizes the "natural texture of the skin"—not the pursuit of a completely smooth finish, but rather the preservation of pores and subtle texture for a healthy aesthetic, known as "Skinimalism":
  • Subtle Glow: "Silky Particles" are incorporated into foundation, creating a "dewy, radiant skin" rather than a traditional oily sheen.
  • Multi-Zone Precision Concealing: Targets dark circles (purple-toned concealer), redness (green-toned concealer), and acne scars (slightly darker than skin tone), preserving the skin's natural "light and dark" transitions.
  • Long-Lasting Advanced Technology: Utilizing "air-like film-forming technology," foundation is lightweight yet withstands autumn's dryness and temperature fluctuations, maintaining a caking and dulling effect for up to 8 hours.
  • Refillable Core Design: Products like pressed powder and cushions now feature a "replaceable core with an eco-friendly outer shell," responding to the need for sustainable consumption.
  1. Cheek Color: Highlighter and Blush in One for Enhanced Contouring

Autumn cheek makeup will break the boundaries between "blush" and "highlighter," enhancing facial depth through multi-dimensional highlighting:
  • Dual-Zone Highlighter for Cheekbones: Use a pearlescent highlighter to highlight the highest point of the cheekbone, then blend the area 1 cm below with a matte blush in the same shade to create a layered effect.
  • Reflector for Jawline: Lightly sweep a warm nude highlighter along the jawline to soften the jawline and enhance firmness.
  • Blush for a "Tipsy" Look: Forgo the exaggerated brushing technique on the apples of the cheeks and instead apply a warm apricot/pink-orange hue diagonally from the cheekbones toward the temples, creating a "just-drank-mulled-wine" glow.
  1. Lip Makeup: A Balance of Clear and Intense, Returning to Linearity
Autumn lip makeup will bid farewell to the heavy, all-over lip liner look and shift towards a more "blurred border + layered" look, perfect for both everyday and formal occasions:
  • Velvet Mousse: Blends the soft, matte feel of velvet with the lightness of mousse, preventing drying out and significantly improving longevity.
  • Deep Inner-Light Outer Blending: Apply a lip gloss of the same color to the center of the lips, blending the edges with your fingertips for an elevated "natural bite."
  • De-Saturated Red: A classic red with a lowered brightness (incorporating a gray hue) is suitable for formal occasions, flatters the complexion, and is age-appropriate.
  • Transparent Lip Gloss: Apply a transparent, watery lip gloss to the arches or center of the lips to simulate the natural oily feel of the lips and add a touch of fluidity.
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